MOHAMED HAKIM HATTOU

Publicité programmatique et marketing mobile orientés région MEA (Afrique & Moyen-Orient)

AWIN "formerly zanox Trading Desk - Performance Display" (an Axel Springer "Die Welt, Bild, Business Insider, Aufeminin, Marmiton, Seloger, Maxim, Rolling Stone..." - and Swisscom "PubliGroupe, Improve Digital, Admeira, Mediamath..." company).
Media Trading : Worked on both sides (Advertisers' demand side - Publishers' supply side) :

- Designed, marketed and managed of Programmatic/RTB offers "Branding, Performance-based Targeting-Retargeting, Engagement) (Desktop/Mobile display, Native, Skins, Video, Social, Data...),
- Mobile & Desktop Programmatic/RTB campaigns/programs management, buying strategies, yield optimization, & customer relations,
- Managed display & mobile publishers (mobile sites, applications and sales house),
- Designed, marketed and managed of Programmatic/RTB monetization offers (business plan, technical integration, publishers recruitment & relations...),
- Monetized programmatically zanox publisher network,
- Provided revenue reporting for multiple departments and C-Level management.
- Customer portfolio management & development. Strategic recommendations.

DSP's used : MediaMath - Mediarithmics - Hawk "Tabmo" - netADge "LDMobile-S4M".
SSP's used : Quantum Advertising - Adyoulike - ADikteev.

Regions : EMEA - APAC.
Solutions : Mobile display "Aditic Ad-exchange RTB platform - Private Ad Network Enabler" - Direct Marketing "Real-Time Geo-location Messaging - USSD"

- Increased Sofialys online visibility - Built brand awareness - Strengthened Sofialys market position : Created marketing & media plans. Created marketing collaterals. Developed media & customer interactions (PR activities, Online, Social, Offline, Events...).
- International Benchmarking & Business Intelligence (Competition analysis, market sizing & trends).
- Partner-Investor Relations (Business Plan, Executive Summary & Information Memorandum)
- Provided ideas & strategic recommendations to increase revenues.

Accounts : Canal+ - MAIF - Amadeus - iConcerts.

Solutions : Apps, Mobile Site, QR Code.
- Strategic recommendations, benchmarking and business intelligence.
- Created bespoke proposals in response to advertisers briefs.
- Understood the customers’ motivations and interpreted the client's briefs. Participation in the creative process, inspired and recognized of concepts. Active participation in implementing mobile integrated communications strategies and marketing actions.
- Acted as a link between the clients and the other departments of the agency.
- Coordinated the work of the agency's teams to complete projects. Developed, strengthened and implemented projects in compliance with deadlines and budgets. Management of daily business.
- Responsible of the service delivery relative to customer demand. Managed production schedules from conception to execution. Provided audience measurement data (through Flurry Analytics). Customer relationship management.

Region : EMEA : Assisted in setting up the new department "Market Intelligence & Strategic Insights" and strategy definition :

- Stakeholders needs identification & assessment "Organized brainstorming sessions, seminars & workshops, qualitative research".
- Conducted "Data monetization, Geomarketing, Mobile & digital Ad" research projects to understand usage patterns, user needs & market growth potential, advertising effectiveness.
- Business intelligence & competition benchmarking, telecom, advertising & media markets landscape research, market sizing and advertising expenditures reports & infographics, created & delivered KPI's across the Orange footprint "Europe & MEA".
- Presented research findings to internal and external stakeholders and delivered ideas & strategic recommendations to increase advertising revenues.
- Participated in the creation of the "Data Monetization, Geomarketing, Web, Tablet & Mobile Advertising Portfolio & Sales-kits.
- Identified, developed & implemented corporate partnerships (Google, MobileTag & JCDecaux) to find synergies & business opportunities.
- Assisted with the business performance management through the implementation of dashboards and debriefing reports.

- Optimized the store's selling.
- Provided customers with garment options and direct service.

Region : EMEA

- Participated in the creation of advertising offers (Permission Based Marketing, Opt-In SMSing, NFC, Ad Ring Back Tone, Couponing, Mobile Money...).
- BI and international competition benchmarking, SWOT, market positioning, business plan...
- Contributed in the implementation of Ad offers : worked in project mode with various teams (marketing, technical and commercial), followed the internal process of offers deployment.
- Involved in the international evangelization of services and subsidiaries assistance.
- Community management (OMAC linkedIn group, Newsletter, seminars, SharePoint).

- Received and made calls to professionals and individuals.
- Collected and issued information. Scheduled appointments and taking orders.
- Assisted clients, informed, advised and sales service.

Accounts : BMW - MINI.

- Acted as a link between the clients and the other departments of the agency. Customer relationship management, PR and Event management.
- Strategic recommendations, benchmarking and business intelligence.
- Understood the customers’ motivations and interpreted the client's briefs. Participation in the creative process, inspired and recognized of concepts. Active participation in implementing integrated communications strategies and marketing actions.
- Coordinated the work of the agency's teams to complete projects. Developed, strengthened and implemented projects in compliance with deadlines and budgets. Management of daily business. Responsible of the service delivery relative to customer demand.
- Events management ’MINI Tour, BMW Ramadan Nights’’.

Region : Advertising agencies from MEA, Quebec, Belgium, Switzerland, Luxembourg, France.

- Business Development, Business Intelligence
- Assisted clients, informed, advised and sales service.
- Doing market research, prospected, investigated, collected and issued information.
- Customer loyalty, customer relationship management, and customer service.

- Received and made calls to professionals and individuals.
- Collected and issued information. Scheduled appointments and taking orders.
- Assisted clients, informed, advised and sales service.

- Managed and operated the store. Supervised all aspects of merchandising, window displays, and stocking.

Customer service. Prepared inventory of received, unsold and stocked merchandises. Orders shipping.

Assisted the AGB’s lawyer in :

- Risks identification, assessment and implementation of appropriate corrective actions.
- The drafting and negotiation of contracts (interference, providing service, provider, etc...). Commercial contracts review. The drafting of legal documents (contracts, customer outsourcing …) and participation in the social disputes management.
- The analysis of dispute causes, friendly solutions proposal and ensure the correct preparation of the litigation files.
- The reporting of legal expertise to each case involving a legal perspective.

Customer service. Prepared inventory of received, unsold and stocked merchandises. Orders shipping.